Freyr Successfully Entered the German Market with the Help of Consultinghouse’s comprehensive Market Entry Solution

The client

Freyr is a full-service global Regulatory Solutions and Services Company and a specialist provider of Regulatory Consulting, Operations and Technology Services. The company has its headquarter in Princeton, USA and employs 500+ employees. Freyr is one of the few global companies to have pioneered specialized Centers of Excellence (CoE’s) exclusively focusing on the entire Regulatory value-chain which are supported by rapidly growing global teams of 400+ Regulatory Professionals.

Freyr is a trusted partner providing end-to-end multi-geo, multi-lingual Regulatory services across Top 20 global brands for 6 of the Forbes* Global Top 10 Fortune 500 Healthcare / Life Sciences, Mid-market $1+ Billion Bio Pharma, and Several Small-Medium, Fast Growing Life Sciences companies, CROs and Standards agencies and has been awarded as one of the “20 Most Promising Pharma & Life Sciences Solution Providers” in 2016 and ranked 11th at the Deloitte Technology Fast 50 Program.

In 2015, the company decided to expand and diversify its business while expanding to Germany and Greater Europe.

Business Challenge

Being a leading company in the US and Asia, Freyr’s objective was to find new target customer segments in Europe. The incorporation of a sales office in Germany was evaluated to be a feasible approach, as it would allow Freyr’s to better serve its European customers and to further increase its global market share and diversify its business from the competitors on the home market.

Freyr´s strategy was to have a German-based company as a hub for the company´s operations for the entire European market. As their sales employees have to cover all Europe by car, train, or plane, the company aimed for a central office location in Germany. To effectively meet this business objective, Freyr evaluated together with Consultinghouse the possibilities of the best office location. As Freyr’s management is mainly based in the US and India, Freyr required the establishment of a relationship with a strong partner in Germany who is able to cover all aspects of not only the market entry process, but also the ongoing monthly and annual compliance services.

Before initiating the German market entry approach, Freyr had to better understand the legalities of the regularity industry in Germany. Not only in terms of selling their services, but also with regards to generally advertising their services in Germany. In addition, Freyr already had established contracts with existing customers in Europe which also had to be transferred, immigrated, and structured to the German legal entity. Last but not the least, specialized customer success managers needed to be on boarded with the new German company to be able to serve Freyr’s existing European customers from the ground in Germany.

How we helped

Consultinghouse had been selected as a trusted local business partner. Consultinghouse is a management consulting firm which has the experience to help Freyr to successfully enter and facilitate its growing business to the German market. By providing not only a detailed overview on the right business location, but also reliable accounting and payroll services, Consultinghouse is a partner beyond the actual incorporation, allowing the company to focus on sustainable growth of their business in Europe.

Consultinghouse introduced a phased-approach to manage Freyr’s case. The approach is based on Consultinghouse’s proven market entry methodology and allowed the consulting firm to address each of Freyr’s individual requirement in a structured and transparent manner.

  • As part of the market entry initiative both companies, Freyr and Consultinghouse, set a common understanding of the timeline and the corresponding steps required to successfully expand Freyr’s market in Germany.
  • After the timeline and responsibilities were defined and a communication plan was setup, appointments with the local authorities as well as with the bank to open a corporate bank account in Germany were scheduled and monitored by Consultinghouse.
  • To provide personal guidance, an experienced Consultinghouse market entry specialist has been introduced as the first point of contact, assisting Freyr´s management throughout the whole business incorporation process

The Outcome

Consultinghouse has successfully designed the process of business incorporation and personally guided the company throughout the establishment of their local office. The Consultinghouse advisory team has provided relevant strategic advice across various fundamental areas such as market entry, HR and Accounting.

By acquiring the services offered by Consultinghouse, QueryNow have received professional services and credible information to attain their companies' vision, especially in increasing the number of employees in the German office, based on their long-term HR strategy.

Having the maintenance and statutory office address at Consultinghouse in Frankfurt means that QueryNow doesn’t need to worry about penalties or missing deadlines. This gives the company security and they can fully concentrate on their core business.

Since the new GmbH started its business operations in Germany the company has continuously been able to develop its business in the European market while Consultinghouse has provided strong guidance on the strategy as well as on the operational side.

For more information about Freyr, please visit www.freyrsolutions.com

To learn more about Consultinghouse and how we can add value to your business and company please contact us today at info@consultinghouse.eu or +49 6181 250 330.


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*All services offered on this website are provided by Consultinghouse A.M.C. Int GmbH and are exclusively carried out under § 6 Nr.3-4 of the German tax adviser direction code. Consultinghouse provides management consulting as well as services with regard to accounting of current business activities, the generation of payslips, as well as the registration for payroll tax. For tax or legal services please contact our cooperation partner www.counselhouse.eu.