The key to a successful and sustainable entry into the German and European market is an elaborated marketing strategy. Usually this means starting with an in-depth market analysis in order to get an understanding of the local market environment and potential competitors and customers. Based on the results of this analysis a market entry strategy should be developed that takes into account the local mentality and culture.
Based on our experience we can tell that many new international companies were considering the incorporation of a legal entity in Germany. This first consideration, however, was only the next step in a long and carefully thought-out evaluation process. The majority of all business cases known to us started off by identifying a long-term business goal, followed by the definition of a very individual business strategy.
After the long-term business strategy has been made transparent to all stakeholders, an individual go-to-market approach was defined that would support the market entry strategy for Germany and the rest of Europe.
In this early stage your brand, people and market will also be taken into consideration. By creating an optimized market entry strategy that aligns your marketing and sales organizations with multiple channels, and communicating your story to the right customer segment, you achieve an increased penetration for your brand, products or services in the European markets.
We will work very closely with you during this stage of executing the go-to-market strategy. This collaboration will allow us to frequently monitor your goals versus the ongoing results of your tailored market entry strategy.
Based on more than 30 years of experience, Consultinghouse has defined a tailored Market Entry Framework specifically meeting the requirements of international organizations planning to approach the German market.
Our expertise will help you to match your market entry strategy to your individual long-term objectives. The execution of a very well-prepared strategic due diligence*, however, is the foundation for the successful long-term development of your business in Europe. Consultinghouse is committed to supporting our customers right in the early stages of the market entry approach. Our competence centre for corporate strategy will help you to achieve transparency and to keep the risk to a minimum.