On September 23rd 2014 the German Market Entry & Expansion Summit 2014 was held at the IGCC in Mumbai, India.
The seven day road show was designed to give CEOs, decision makers, and entrepreneurs insights on different market entry strategies for the German market, as well as point out cultural differences in business operations and how to find the right business partners in a new market. Throughout the seven days, the participants had the opportunity to meet the consultants of Consultinghouse personally in one- to-one meetings and discuss their individual market entry strategies and how Indian businesses can grow sustainably in Europe. "The road show was a great opportunity for decision makers and entrepreneurs and inspired the attended companies on how to differentiate themselves from competitors when entering the German and European market", said Bernhard Steinrücke, Director and General Manager of the IGCC. Especially, the unknown facts of the German tax and legal regulations have met great interest among all participants.
For the first time of this event, the main focus was laid on cultural differences and the different business behavior of German business partners and counterparts of the attendants. This sparked a lively discussion and information exchange, which is usually rare for events like these, said Monaz Desai (IGCC event coordinator). "Intercultural communication and understanding is of enormous importance for a successful market entry", added Andreas Wilke, Client Relation Manager at Consultinghouse. "Wherever people of different cultures with different communication types, behavior and leadership styles, and moral values or thinking patterns are working together, intercultural competence is required. Especially in times of globalization, cultural competences do often decide on success or failure of a market access", so Andreas Wilke goes on.
Hence as part of the seminar, the participants acquired information on the challenges foreign companies are facing when entering the German market. Therefore, different experiences of companies who have entered the German market and are already doing successful business in Germany, were presented in interesting case studies. In addition to the case studies, Prashant Choudhari, CEO of TACO GmbH in Germany, a subsidiary of TATA Motors Company shared his experience on challenges and opportunities in the process of entering the German market. ?We are highly honored that Prashant Choudhari spared some time from his busy schedule to attend the seminar and share insights from his experience of expanding to the German market? says Martin Wilke, Senior Partner of Consultinghouse who also gave his experience of his past 30 years dealing with international clients in Germany.
After the presentation the company representatives, guests, and panel discussion participants, including Mr. Michael Ott, Deputy General Consul of Germany came together for networking and getting-together to share ideas on the topic of market entry Germany.
Monaz Desai, Andreas Wilke, Disha Shah, Ritika Malik, Sabina Pandey, Martin Wilke
|Event duration||05:00 am - 9:30 pm|
Indo-German Chamber of Commerce, Mumbai, India
Indo-German Training Centre 2-B,
Veer Nariman Road, Churchgate,
Introduction Indo-German Chamber of Commerce Mumbai
Market Entry & Expansion Strategies for the German market
Tax, labour & immigration law in relation to the German legislation
Insights of TACO GmbH (Tata Motors) on their journey of entering the German market
Business Culture Differences
Q&As and Pannel discussion
|07:45 p.m.||Networking & Buffet|
Martin Wilke has been working as a professional accountant and business advisor for more than 40 years now. This time has provided him with an exceptionally valuable insight into Germany's intricate business environment.
He has worked for the German tax authorities and for PWC in Frankfurt, Germany. In 1983, Martin founded his own consulting firm and since then has been supporting foreign investors in starting and growing their business operations within and across European borders.
As the leading Business Development Manager, Ms. Ritika Malik is developing and implementing growth opportunities between the Indian and German markets.
Ms. Malik has successfully advised complex cross-border expansion projects of Indan clients expanding their business to Germany. She is acting as the trusted advisor for many international clients providing her exerience on how to structure ndividual market entry strategies for European markets.
Mr. Andreas Wilke is specialized in International Business Management. He worked for Deutsche Telekom, where he gained valuable experience engaging in offshore projects between Germany and emerging BRIC countries, especially Brazil & India, with regard to cross-border investment projects.
Mr. Wilke joined Consultinghouse in 2013 and works in Client Relations to advise foreign investors on strategies to successfully operate their business operations in European markets.
Whether you are incorporating a new business, planning to restructure your existing organization or looking into a possible new acquisition in Germany, Consultinghouse provides innovative solutions to address unique business challenges that support companies across various industries. Clients engage our professional advisory services to successfully manage their complete business lifecycle in a strong German economy. www.consultinghouse.eu
Counselhouse is committed to supporting international clients by adding a legal perspective to their business operations in Germany. Our clients engage our legal advisory service to successfully keep their operations in legal balance when doing business within and across European borders. www.counselhouse.eu