{"id":16,"date":"2026-07-08T10:22:07","date_gmt":"2026-07-08T10:22:07","guid":{"rendered":"https:\/\/ch.schubwerk.eu\/?page_id=16"},"modified":"2026-10-13T13:17:37","modified_gmt":"2026-10-13T11:17:37","slug":"marktexpansion-dienstleistungen","status":"publish","type":"page","link":"https:\/\/www.consultinghouse.eu\/de\/services\/market-expansion-services\/","title":{"rendered":"Dienstleistungen zur Marktexpansion"},"content":{"rendered":"<section style=\"--ch-customer-hero-bg:#f4f8fb;--ch-customer-hero-overlay:0.00;--ch-customer-hero-position:center center;--ch-customer-hero-image:url(&#039;https:\/\/www.consultinghouse.eu\/wp-content\/uploads\/consultinghouse-migration\/hubfs\/Consultinghouse_23\/Images\/ConHeaderSolutions_05.jpg&#039;)\" class=\"ch-customer-hero ch-customer-hero--image ch-customer-hero--layout-split ch-customer-hero--text-dark fs-section alignfull wp-block-acf-ch-customer-hero\">\n\t\n\t<div class=\"fs-container ch-customer-hero__inner\">\n\t\t\t\t<div class=\"ch-customer-hero__main\">\n\t\t\t\t\t\t\t<p class=\"fs-kicker ch-customer-hero__eyebrow\">Dienstleistungen<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<h1 class=\"ch-customer-hero__heading\">Dienstleistungen zur Marktexpansion<\/h1>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"ch-customer-hero__text\"><p>Neue M\u00e4rkte sind stets mit verschiedenen Risiken und unberechenbaren Faktoren verbunden. Neben der Unkenntnis der lokalen Strukturen muss eine Vertriebsorganisation aufgebaut werden, die Verkaufspapiere in die jeweilige Sprache \u00fcbersetzen, die Produktportfolios anpassen, die Logistik, die Z\u00f6lle sowie die Marketingma\u00dfnahmen planen, idealerweise muss eine faire Pr\u00e4sentation organisiert werden.<\/p>\n<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"ch-customer-hero__actions\">\n\t\t\t\t\t<a class=\"fs-button ch-customer-hero__button\" href=\"https:\/\/www.consultinghouse.eu\/de\/kontakt\/\" target=\"_self\">BERATUNGSTERMIN VEREINBAREN<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\t\t\t<figure class=\"ch-customer-hero__split-media\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"900\" src=\"https:\/\/www.consultinghouse.eu\/wp-content\/uploads\/consultinghouse-migration\/hubfs\/Consultinghouse_23\/Images\/ConHeaderSolutions_05.jpg\" class=\"ch-customer-hero__split-image\" alt=\"\" fetchpriority=\"high\" loading=\"eager\" \/>\t\t\t<\/figure>\n\t\t\t<\/div>\n<\/section>\n\n\n<section class=\"fs-intro-split fs-section align wp-block-acf-fs-intro-split\">\n\t<div class=\"fs-container fs-intro-split__grid\">\n\t\t<div class=\"fs-intro-split__lead\">\n\t\t\t\n\t\t\t\t\t\t\t<h2 class=\"fs-intro-split__heading\">WERT<\/h2>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"fs-intro-split__copy\">\n\t\t\t\t<p>Wir helfen unseren Gesch\u00e4ftspartnern dabei, sich zu entwickeln, indem wir eine ganze Reihe spezialisierter Dienstleistungen entlang der gesamten Wertsch\u00f6pfungskette anbieten. Von Analysen \u00fcber Produktentwicklung, Vertrieb, Marketing, Distribution und Logistik bis hin zu After-Sales-Services und Exit-Strategien bieten wir unsere M&amp;A-Abteilung an.<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n<section style=\"--ch-block-bg:#ffffff;--ch-block-text:#16212b\" class=\"ch-media-section ch-media-section--color fs-section alignfull ch-media-section--standard ch-media-section--media-right ch-media-section--media-image wp-block-acf-ch-media-section\">\n\t\t<div class=\"fs-container ch-media-section__grid\">\n\t\t<div class=\"ch-media-section__content\">\n\t\t\t\n\t\t\t\t\t\t\t<h2 class=\"ch-media-section__heading\">Gesch\u00e4ftliche Herausforderung<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"ch-media-section__text\">\n\t\t\t\t\t<p>Wenn Sie planen, Ihren Markt in Deutschland auszubauen oder bereits begonnen haben, um Fu\u00df zu fassen, bietet Ihnen Consultinghouse ma\u00dfgeschneiderte Marktexpansion Dienstleistungen an.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"ch-media-section__media\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.consultinghouse.eu\/wp-content\/uploads\/consultinghouse-migration\/fileadmin\/marketexpansion.services\/data\/images\/mes\/container\/German-Market-Expansion-Services-Container2-jpg.jpg\" class=\"ch-media-section__image\" alt=\"\" \/>\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n\n<section style=\"--ch-block-bg:#f4f8fb;--ch-block-text:#16212b\" class=\"ch-image-card-grid ch-image-card-grid--color fs-section alignfull ch-image-card-grid--cols-4 wp-block-acf-ch-image-card-grid\">\n\t<div class=\"fs-container\">\n\t\t\t\t\t<header class=\"ch-image-card-grid__header\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"ch-image-card-grid__heading\">Unsere Marktexpansion Dienstleistungen im \u00dcberblick<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<div class=\"ch-image-card-grid__grid\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"ch-image-card ch-image-card--image-cover\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"ch-image-card__media\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/www.consultinghouse.eu\/wp-content\/uploads\/consultinghouse-migration\/hubfs\/Consultinghouse_23\/Images\/csm_Selling_goods_in_Germany_Amazon_f1531ca373-1.jpg\" class=\"ch-image-card__image\" alt=\"EORI-Nummer\" sizes=\"auto, (max-width: 767px) 100vw, (max-width: 1100px) 50vw, 25vw\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"ch-image-card__body\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ch-image-card__title\">EORI-Nummer<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ch-image-card__text\">Melden Sie dies bei der Zollbeh\u00f6rde: Wir helfen Ihnen dabei, Ihre Waren in Deutschland zu importieren und zu exportieren.<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a aria-label=\"Mehr erfahren: EORI-Nummer\" class=\"fs-text-link ch-image-card__link\" href=\"\/de\/dienstleistungen\/marktexpansion-dienstleistungen\/deutsche-eori-nummer\/\" target=\"_self\">EORI-Nummer<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"ch-image-card ch-image-card--image-cover\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"ch-image-card__media\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/www.consultinghouse.eu\/wp-content\/uploads\/consultinghouse-migration\/hubfs\/Consultinghouse_23\/Images\/csm_Fotolia-112218499-S_7c96ea0819.jpg\" class=\"ch-image-card__image\" alt=\"Deutsche Umsatzsteuer-Identifikationsnummer\" sizes=\"auto, (max-width: 767px) 100vw, (max-width: 1100px) 50vw, 25vw\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"ch-image-card__body\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ch-image-card__title\">Deutsche Umsatzsteuer-Identifikationsnummer<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ch-image-card__text\">Verkaufen Sie Ihre Waren in Deutschland: Starten Sie Ihre MwSt-Registrierung<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a aria-label=\"Mehr erfahren: Deutsche Umsatzsteuer-Identifikationsnummer\" class=\"fs-text-link ch-image-card__link\" href=\"\/de\/dienstleistungen\/marktexpansion-dienstleistungen\/deutsche-umsatzsteuer-identifikationsnummer\/\" target=\"_self\">Deutsche Umsatzsteuer-Identifikationsnummer<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"ch-image-card ch-image-card--image-cover\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"ch-image-card__media\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/www.consultinghouse.eu\/wp-content\/uploads\/consultinghouse-migration\/hubfs\/Consultinghouse_23\/Images\/csm_Fotolia-167813058-S_36eb6d6573.jpg\" class=\"ch-image-card__image\" alt=\"Gesch\u00e4ftsplan\" sizes=\"auto, (max-width: 767px) 100vw, (max-width: 1100px) 50vw, 25vw\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"ch-image-card__body\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ch-image-card__title\">Gesch\u00e4ftsplan<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ch-image-card__text\">Entwickeln Sie eine dynamische, umfassende, kosteneffiziente und professionell auf Ihre Bed\u00fcrfnisse zugeschnittene L\u00f6sung gesch\u00e4ftsplan.<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a aria-label=\"Mehr erfahren: Gesch\u00e4ftsplan\" class=\"fs-text-link ch-image-card__link\" href=\"\/de\/dienstleistungen\/marktexpansion-dienstleistungen\/geschaftsplan\/\" target=\"_self\">Gesch\u00e4ftsplan<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n<section class=\"fs-text-section fs-text-section--base fs-text-section--content fs-text-section--align-left fs-section align wp-block-acf-fs-text-section\">\n\t<div class=\"fs-container fs-text-section__outer\">\n\t\t<div class=\"fs-text-section__inner\">\n\t\t\t\t\t\t\t<header class=\"fs-text-section__header\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"fs-text-section__heading\">Lassen Sie uns Teil Ihrer Erfolgsgeschichte werden<\/h2>\n\t\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"fs-text-section__content\">\n\t\t\t\t\t<ul>\n<li>Starke Erfahrung in der Unterst\u00fctzung ausl\u00e4ndischer Unternehmen bei der Entwicklung ihres Gesch\u00e4fts in Deutschland<\/li>\n<li>Der Erfolg unserer Kunden ist auch unser Erfolg. Unser Ziel ist es, gemeinsam mit unseren Kunden zu wachsen.<\/li>\n<li>Wir sind ein Familienunternehmen. Unsere langfristige Perspektive erm\u00f6glicht eine gute Strategie und Entscheidungsfindung.<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t<a class=\"fs-button fs-text-section__button\" href=\"mailto:stefan.groenke@consultinghouse.eu\" target=\"_self\">E-Mail senden<\/a>\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section style=\"--ch-block-bg:#f4f8fb;--ch-block-text:#16212b\" class=\"ch-image-card-grid ch-image-card-grid--color fs-section alignfull ch-image-card-grid--cols-2 wp-block-acf-ch-image-card-grid\">\n\t<div class=\"fs-container\">\n\t\t\t\t\t<header class=\"ch-image-card-grid__header\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"ch-image-card-grid__heading\">Weitere Kundenreferenzen<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<div class=\"ch-image-card-grid__grid\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"ch-image-card ch-image-card--image-contain\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"ch-image-card__media\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/www.consultinghouse.eu\/wp-content\/uploads\/consultinghouse-migration\/hubfs\/Consultinghouse_23\/Images\/csm_Consultinghouse-Customer-Success-PriorThai_fb8c407a7c.jpg\" class=\"ch-image-card__image\" alt=\"PriorThai\" sizes=\"auto, (max-width: 767px) 100vw, (max-width: 1100px) 50vw, 50vw\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"ch-image-card__body\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ch-image-card__title\">PriorThai<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ch-image-card__text\">PriorThai gelang es mit Hilfe von Consultinghouses Marktevaluierung und Marktanalyse erfolgreich auf den deutschen Markt einzusteigen...<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a aria-label=\"Mehr erfahren: PriorThai\" class=\"fs-text-link ch-image-card__link\" href=\"\/de\/kundenreferenzen\/priorthai\/\" target=\"_self\">PriorThai<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"ch-image-card ch-image-card--image-contain\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"ch-image-card__media\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/www.consultinghouse.eu\/wp-content\/uploads\/consultinghouse-migration\/hubfs\/csm_Consultinghouse-Customer-Success-E-Liq_Cube_b3cef80db6.jpg\" class=\"ch-image-card__image\" alt=\"E-Liq Cube\" sizes=\"auto, (max-width: 767px) 100vw, (max-width: 1100px) 50vw, 50vw\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"ch-image-card__body\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"ch-image-card__title\">E-Liq Cube<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ch-image-card__text\">Die kalifornische E-Liq Cube er\u00f6ffnet ihren ersten Laden in M\u00fcnchen, Deutschland<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a aria-label=\"Mehr erfahren: E-Liq Cube\" class=\"fs-text-link ch-image-card__link\" href=\"\/de\/kundenreferenzen\/e-liq-cube\/\" target=\"_self\">E-Liq Cube<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n<section style=\"--fs-cta-bg:#16212b;--fs-cta-text:#ffffff;--fs-cta-muted:rgba(255, 255, 255, 0.82);--fs-cta-overlay-alpha:0.50;--fs-cta-image:url(&apos;https:\/\/www.consultinghouse.eu\/wp-content\/uploads\/consultinghouse-migration\/hubfs\/Consultinghouse_23\/Images\/Consultinghouse-Business-Incorporation-Solutions-Germany_01.jpg&apos;);--fs-cta-position-x:center;--fs-cta-position-y:center;\" class=\"fs-cta fs-section align wp-block-acf-fs-cta fs-cta--image fs-cta--fixed fs-cta--dark\">\n\t<div class=\"fs-container fs-cta__inner\">\n\t\t\n\t\t\t\t\t<h2 class=\"fs-cta__heading\">Um mehr dar\u00fcber zu erfahren, wie wir Ihrem Unternehmen in Deutschland Mehrwert bieten k\u00f6nnen, z\u00f6gern Sie bitte nicht, uns noch heute zu kontaktieren!<\/h2>\n\t\t\n\t\t\n\t\t<a class=\"fs-button\" href=\"\/de\/kontakt\/\" target=\"_self\">Kontaktieren Sie uns<\/a>\t<\/div>\n<\/section>\n\n\n<section style=\"--ch-block-bg:#f4f8fb;--ch-block-text:#16212b\" class=\"ch-split-cta-newsletter ch-split-cta-newsletter--color fs-section alignfull wp-block-acf-ch-split-cta-newsletter\">\n\t<div class=\"fs-container ch-split-cta-newsletter__inner\">\n\t\t<div class=\"ch-split-cta-newsletter__content\">\n\t\t\t\n\t\t\t\t\t\t\t<h2 class=\"ch-split-cta-newsletter__heading\">Buchen Sie Ihren Beratungstermin noch heute<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"ch-split-cta-newsletter__text\">\n\t\t\t\t\t<p>Wir helfen Ihnen, die aktuelle Phase Ihres Unternehmens zu bewerten und einen pers\u00f6nlichen Fahrplan zu erstellen, wie Ihr Unternehmen in Deutschland starten und wachsen kann.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<a class=\"fs-button ch-split-cta-newsletter__button\" href=\"https:\/\/www.consultinghouse.eu\/de\/kontakt\/#contact-form\" target=\"_self\">Termin vereinbaren<\/a>\t\t<\/div>\n\n\t\t<aside class=\"ch-split-cta-newsletter__panel\">\n\t\t\t\t\t\t\t<p class=\"fs-kicker ch-split-cta-newsletter__panel-eyebrow\">Newsletter<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"ch-split-cta-newsletter__panel-heading\">Markteintritt-Newsletter<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"ch-split-cta-newsletter__panel-text\"><p>Unser Newsletter enth\u00e4lt die Nachrichten, die Sie interessieren. Abonnieren Sie jetzt.<\/p><\/div>\n\t\t\t\n\t\t\t<div class=\"ch-split-cta-newsletter__form\">\n\t\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f191-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"191\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/pages\/16#wpcf7-f191-o1\" method=\"post\" class=\"wpcf7-form init fs-cf7-form\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/de\/wp-json\/wp\/v2\/pages\/16#wpcf7-f191-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"191\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.2\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f191-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" 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dass wir Ihre Daten zur Bearbeitung Ihrer Anfrage verwenden d\u00fcrfen. Weitere Informationen finden Sie in unserer Datenschutzerkl\u00e4rung. <a href=\"\/de\/footer\/privatsphare\/\">Datenschutzrichtlinie<\/a>.<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n\t<p class=\"ch-contact-form-field ch-contact-form-field--full ch-contact-form-submit\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Anfrage senden\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"de\"\/><\/form>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":10,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-16","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 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