{"id":159,"date":"2026-07-08T10:32:30","date_gmt":"2026-07-08T10:32:30","guid":{"rendered":"https:\/\/ch.schubwerk.eu\/?page_id=159"},"modified":"2026-10-15T13:34:07","modified_gmt":"2026-10-15T11:34:07","slug":"market-entry-strategy","status":"publish","type":"page","link":"https:\/\/www.consultinghouse.eu\/es\/solutions\/strategy\/market-entry-strategy\/","title":{"rendered":"Estrategia de entrada al mercado"},"content":{"rendered":"
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Soluciones<\/p>\n\t\t\t\n\t\t\t\t\t\t\t

Market Entry Strategy for Germany<\/h1>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\tRESERVE UNA CONSULTA<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\t\t\t
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Why Germany?<\/h2>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
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Germany is one of the world's most experienced market economies. It is the world's third largest economy in USD exchange-rate terms, the fifth largest by purchasing power parity (PPP), and the largest economy in Europe.<\/p>\n

Germany uses the common European currency, the Euro, and its monetary policy is set by the European Central Bank in Frankfurt. The German economy is heavily export-oriented. German exports account for more than one-third of national output. As a result, exports traditionally have been a key element in German macroeconomic expansion. Germany is a strong advocate of closer European and worldwide economic and political integration, and its economic and commercial policies are increasingly determined by agreements among European Union (EU) members and EU single market legislation<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n

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Descripci\u00f3n de la soluci\u00f3n<\/h2>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
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The key to a successful and sustainable entry into the German and European market is an elaborated marketing strategy. Usually this means starting with an in-depth market analysis in order to get an understanding of the local market environment and potential competitors and customers. Based on the results of this analysis a market entry strategy should be developed that takes into account the local mentality and culture.<\/p>\n

Based on our experience we can tell that many new international companies were considering the incorporation of a legal entity in Germany. This first consideration, however, was only the next step in a long and carefully thought-out evaluation process. The majority of all business cases known to us started off by identifying a long-term business goal, followed by the definition of a very individual business strategy.<\/p>\n

After the long-term business strategy has been made transparent to all stakeholders, an individual go-to-market approach was defined that would support the market entry strategy for Germany and the rest of Europe.<\/p>\n

In this early stage your brand, people and market will also be taken into consideration. By creating an optimized market entry strategy that aligns your marketing and sales organizations with multiple channels, and communicating your story to the right customer segment, you achieve an increased penetration for your brand, products or services in the European markets.<\/p>\n

We will work very closely with you during this stage of executing the go-to-market strategy. This collaboration will allow us to frequently monitor your goals versus the ongoing results of your tailored market entry strategy.<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n

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The Consultinghouse Market Entry Framework for Germany<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t
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Based on more than 30 years of experience, Consultinghouse has defined a tailored Market Entry Framework specifically meeting the requirements of international organizations planning to approach the German market.<\/p>\n

Market Evaluation<\/h3>\n