PARI sets foot in Germany and opens subsidiary with the support of Consultinghouse

The Company

Precision Automation and Robotics (PARI) India Pvt. Ltd. provides customized automation solutions to automotive companies. PARI began operations in 1990 and has experienced business growth exceeding 50 percent year-over-year through innovation and a focus on customer success.

The 30 -year old firm, based in Pune (India), has over 1.000 employees serving clients across 11 countries and has developed over 1.500 automated systems worldwide. The company’s European Headquarters went operational this year in the City of Hanau.

PARI engineers and delivers automated manufacturing solutions for the Automotive Powertrains– Engines, Transmissions, Axels and various subsystems, using robotic technology. PARI has expertise in both, conventional (internal combustion) as well as electric drive technologies.

PARI is one of the world leaders, serving car and vehicle manufactures around the globe; delivering manufacturing solutions in Machining, Assembly and Testing.

Why Germany

Germany has been a pioneer in many automotive technologies, and its machinery and equipment in these areas are well established. Our association with Germany began with our equipment component suppliers like Siemens, Festo, IFM, Bosch, Rexroth, to name only a few.

During the growth phase of the automotive market in India, German manufactures entrusted their needs with PARI for their Indian projects, to gain customers like Daimler, VW and many German auto component manufactures. "As we expanded our market globally, our customers also encouraged us to expand to Germany." Dr. Ranjit Date, President and Managing Director, PARI Robotics Ltd.

In addition, to the expansion to Germany, PARI has entered in collaborative research programs with German universities, making the complete chain of an ecosystem with German suppliers, customers and partners.

Project management, and with the anticipated business growth, PARI envisage local manufacturing and integration to be expanded to Germany as well.

The Challenge

For better efficiency of working with the three dimensions of the ecosystem established around its core focus areas Machining, Assembly and Testing, the company felt that an investment in Germany was important. To efficiently leverage the supply chain, customer base and to grow the partner relationships and business in the EU region, the business set up and company structure was very important.

PARI had to identify how to employ local talents and engineers from abroad and which set up would fit the most to the company in order to support the global business as well as to strengthen the German operations.

Moreover, it is important to keep the operation business under control and in accordance with all local rules and regulation. Therefore, it was essential for us to have a partner who has experience in working with international companies and understands what we need as a company that is new in the market.

The Solution

The Consultinghouse team put a project team together which analyzed the requirements of PARI to design a solution matching the wishes and requirements of the company. By using flexible team structure and clear and transparent processes, it was possible to have the new German company successfully established within one month.

Consultinghouse provided a single point of contact along the entire market entry process, which helped tremendous to have all questions answered and understand the process down to the smallest detail.

“The set up process has been smooth and the support from Consultinghouse has been quite remarkable. We have not faced any challenges in this process.” -Dr. Ranjit Date, President and Managing Director, PARI Robotics Ltd.

The Benefit

Germany is a highly advanced country with an efficient and system orientated environment. We regard Germans as highly advanced people who are professional, reliable and trustworthy. With a company in Germany, we have access to new ideas, cultures, experiences and beliefs, although not without sufficient curiosity and analysis.

Needless to say, it is a pleasure working in Germany, with Germans, and expanding our relationship through our commitment to the region.

“The Consultinghouse staff provides most valuable information on the German Market market, rules and regulations. They never fails to keep on track with different cultures or the changing interfaces. It is a pleasure working with them on a daily basis as they convey a pure and highly refreshing approach.” -Sanjay Sarolkar,CEO, PARI Robotics GmbH

For more information about PARI Robotics, please visit www.parirobotics.com

For Information regarding investment and setting up a Company in Germany, kindly contact Email:inquiries@consultinghouse.eu  or Telephone +49 6181 250 334.


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