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Segmenting the market is a task that consists of dividing a specific market into small homogeneous groups of customers. Its fundamental objective is to…

Time flies so fast and it is already 2016! As you welcome the new year, what are the things that you want to improve…

Market research is an administrative tool that uses scientific and practical means in order to provide information to the company to improve its decision.

In the coalition agreement of the three major parties of Germany, it was already announced last year: “Renewable energy is the future and an…

Read about the key factors why you should work with a professional when starting up your business in another country.

It is important to be sure of doing your research on the local customs and etiquettes of the said country. So, if you are…

Toward the end of 2015, the European Union will publish its new trade strategy, which will form the framework and trade policy for the…

The best cities to start an office in Germany, if you are looking for expand your business to Germany, be sure you choose the…