Blog
Insights and practical guidance for doing business in Germany.
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What Should a Market Study Contain?
Read more: What Should a Market Study Contain?One of the most important decisions in the internationalization process of a company is the adequate selection of the markets to which to expand…
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VAT in cross-border UK business
Read more: VAT in cross-border UK businessSince January 1, 2021, the United Kingdom has also been a third country from a VAT perspective. This has implications for various areas of…
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The Basics of Demand Generation
Read more: The Basics of Demand GenerationFor any business to be successful, it has to work to amplify the relationship between its products and customers.
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Modes of Entry into New Markets
Read more: Modes of Entry into New MarketsThe choice of the how one enters in foreign markets is one of the most important decisions in the international expansion strategy of a…
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Marketplaces as Channels for Distance Selling
Read more: Marketplaces as Channels for Distance SellingOnline marketplaces are an option that may be interesting for companies that want to sell on the Internet…
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How to Get My Product Into Germany’s Supermarket Chains
Read more: How to Get My Product Into Germany’s Supermarket ChainsWant to sell products in German supermarkets? Read our guide to learn about the German grocery market & how to get your product in…
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Give Your Customer a Reason to Come Back With a Loyalty Card
Read more: Give Your Customer a Reason to Come Back With a Loyalty CardGive Your Customer a Reason to Come Back With a Loyalty Card
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Germany’s Economic Outlook for 2020: Forecasts & Predictions
Read more: Germany’s Economic Outlook for 2020: Forecasts & PredictionsThe German Central bank dropped the GDP growth projections for 2020. What impact does it really have on starting businesses in Germany?
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Facebook Ads: Marketing’s Future
Read more: Facebook Ads: Marketing’s FutureSince the advent of social networks, the very nature of online interactions, and the internet as a whole has transformed. Every day, billions of…
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RESTART: GERMAN TRADE SHOWS IN 2022 -Build an effective tradeshow sales strategy for your Company
Read more: RESTART: GERMAN TRADE SHOWS IN 2022 -Build an effective tradeshow sales strategy for your CompanyIn March 2022, the German trade fairs presented a service package for the restart, which ensures safe participation in trade fairs. All corona restrictions…
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Do You Really Know Your Target Audience?
Read more: Do You Really Know Your Target Audience?Many companies have launched products or services focused on a particular sector of society to only discover that their customers really had…