freespee calls it B2Human.


The client

The Swedish company freespee is a cloud-based communication platform that makes marketing, sales, and service teams better at what they do. At freespee they believe that every consumer deserves a personalized and fulfilling conversational experience. Freespee is doing this by allowing consumer-facing brands to have contextualized conversations with their web and app users by combining multiple data silos into a single digital function.

Freespee was founded in Sweden in 2009 and is active in 15 European markets as well as in the US. To this date (April 2021) the investors, Business Angels, Inventure, and Sunstone Capital have invested 5.2 million euros in the company. In addition, freespee has now launched its analysis tool for mobile phone advertising in Germany.

Business challenge

As their platform is growing rapidly across Europe, the Swedish company had to look into extending their team in Germany to further develop their business. Among others, the German business is growing and therefore the company needed local employees based in Germany.

While expanding companies would typically opt for establishing a local legal entity in Germany, Freespee took the strategic decision to keep the domestic overhead low by setting up as a foreign employer in Germany. Freespee manages its entire human resource department centrally in Paris.

Our approach

By setting up as a foreign employer in Germany, freespee got the benefit of having local support on the ground and having a work contract signed with their UK company. Further, freespee stayed compliant when it came to their compliance obligations, and yet, did not have to incorporate a German company. Consulting house was able to guide and support freespee with the administration to hire their very first sales director to represent and grow their business in Germany while being based in Paris.

Our customer success team worked intensively together with freespee adjusting the workflow to seamlessly exchange payroll-related data along Consultinghouse, freespee in Paris as well as freespee's employees in Germany.

Online Services

Consultinghouse is providing its customer portal “MyDashboard” to simplify the exchange of payroll related information:

  • Monthly payroll updates are seamlessly be shared with Consultinghouse
  • Once processed all monthly payroll reports are reviewed and approved by freespee
  • Once approved the reports are ready to be viewed by freespee's employees in Germany

Freespee's employes can login 24/7 to view their personal monthly payroll slip.

Consultinghouse’s online platform “MyDashboard” is hosted in Germany. The portal provides a great digital experience to successfully working together making sure that all monthly deadlines are being met.

The outcome

Entering the German market allowed freespee to improve the time to market because of the foreign employer solutions provided by Counsultinghouse. This provides freespee with the right foundation to grow and explore the German market before starting a local legal entity in Germany. Nevertheless, they have local support and are compliant when it comes to their payroll obligations.

To learn more about Freespee and its sales acceleration platform, please visit their website at www.freespee.com.

 

Let us be a part of your success story

Andreas Wilke

Owner

+49 6181 250 330

 

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Why us?
  • Strong experience in supporting foreign companies to develop their business in Germany
  • Our clients success is our success. Our objective is to grow along our clients
  • We are family owned. Our long- term perspective allows for good strategy and decision-making

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