Freyr Successfully Entered the German Market with the Help of Consultinghouse's Comprehensive Market Entry Solution

Being a leading company in the US and Asia, Freyr’s objective was to find new target customer segments in Europe. The incorporation of a sales office in Germany was evaluated to be a feasible approach, as it would allow Freyr’s to better serve its European customers and to further increase its global market share and diversify its business from the competitors on the home market.

Freyr´s strategy was to have a German-based company as a hub for the company´s operations for the entire European market. As their sales employees have to cover all Europe by car, train, or plane, the company aimed for a central office location in Germany. To effectively meet this business objective, Freyr evaluated together with Consultinghouse the possibilities of the best office location. As Freyr’s management is mainly based in the US and India, Freyr required the establishment of a relationship with a strong partner in Germany who is able to cover all aspects of not only the market entry process, but also the ongoing monthly and annual compliance services.

Before initiating the German market entry approach, Freyr had to better understand the legalities of the regularity industry in Germany. Not only in terms of selling their services, but also with regards to generally advertising their services in Germany. In addition, Freyr already had established contracts with existing customers in Europe which also had to be transferred, immigrated, and structured to the German legal entity. Last but not the least, specialized customer success managers needed to be on boarded with the new German company to be able to serve Freyr’s existing European customers from the ground in Germany.

Consultinghouse has successfully designed the process of business incorporation and personally guided Freyr Solutions throughout the establishment of their local office. The Consultinghouse advisory team has provided relevant strategic advice across various fundamental areas such as market entry, HR and Accounting*.

By acquiring the services offered by Consultinghouse, Freyr have received professional services and credible information to attain their companies' vision, especially in increasing the number of employees in the German office, based on their long-term HR strategy.

Having the maintenance and statutory office address at Consultinghouse in Frankfurt means that Freyr doesn’t need to worry about penalties or missing deadlines. This gives the company security and they can fully concentrate on their core business.

Since Freyr's new GmbH started its business operations in Germany the company has continuously been able to develop its business in the European market while Consultinghouse has provided strong guidance on the strategy as well as on the operational side.

For more information about Freyr, please visit www.freyrsolutions.com