Award-winning Order Fulfilment for eCommerce Sellers enters the German market

The client

Huboo is a platform that helps businesses grow by taking care of all their eCommerce order fulfillment needs from our UK & European Union fulfillment centers.

Huboo's mission is to enable startups, small businesses, and entrepreneurs to focus on what they do best. They make it easy for you to set up an online store in minutes, take care of all your order fulfillment needs, and get back to what matters most—growing your business.

Huboo, a U.K.-based startup that was founded in 2017, offers an end-to-end fulfillment service for online retailers of all sizes. The company aims to solve the fulfillment pain point that most online stores face: stock storage and delivery.

The company's "micro-warehousing" model offers customers a one-stop shop for managing their inventory, as well as automated order fulfillment. Using what it calls a "vertical software model," Huboo promises to store your stock, then pick and pack it automatically as customer orders are placed.

The U.K.-headquartered startup was founded in 2017 and offers an end-to-end fulfillment service for online retailers of all sizes.

The challenge

As the direct-to-consumer (D2C) “revolution” is rapidly gaining pace, Huboo is at the forefront to address the increasing complexity of retail fulfillment as customers continue to demand faster delivery times.

As a logistics and e-commerce business, Huboo manages a variety of different supply chains in order to provide a seamless customer experience. In addition, Huboo offers a platform for brands to manage their own fulfillment operations.

Huboo is a global company with the aim of revolutionizing the way people communicate. It provides a platform that allows users to create and share content and has been successful in expanding its business to different countries, including Germany. In order to expand its business to the German market, Huboo did not only look out for advice with regard to incorporating a new German subsidiary but also for a local partner who can support Huboo also on the operational side to quickly scale its business.

After incorporating a new German legal entity at the end of 2020 only two years later Huboo has been extremely busy scaling its business in Germany.

The company's growth strategy is to set up more offices in major cities and hire more staff, while also expanding its online presence.

New German-based employees have to be onboarded swiftly and accurately to support a successful registration with German authorities

Monthly accounting data have to be processed accurately and on time.

New systems and processes have to be introduced to support business growth

The solution

Consultinghouse supported Huboo to successfully incorporate a German GmbH in 2022.

As part of their growth strategy, they wanted to expand internationally and were looking for support in incorporating a German GmbH.

Consultinghouse helped them set up all the legal structures needed to operate in Germany making sure that their employees were correctly registered. We also ensured that they had the right licenses and permits.

In addition, ConsultingHouse prepared all the paperwork needed for setting up the German GmbH so that it could be registered with the relevant authorities within 6 weeks.

Consultinghouse is proud to announce our partnership with Huboo.
As part of this partnership, Consultinghouse is providing Huboo with thorough accounting services, including financial reporting and budgeting. In addition, they will also provide payroll services so that Huboo can focus on growing its business without worrying about the time-consuming tasks of managing payroll.

We are thrilled to announce the launch of our new shared Slack channel, as well as a shared Google drive. These tools allow us to collaborate and communicate in near-real time on any project.

In addition, Consultinghouse is taking care of the monthly bookkeeping directly in SAP by Design to further support Huboo’s continued growth.

This allows Huboo to focus on its core strengths—product development and marketing.
To learn more about Huboo and how its network of fulfillment centers across the UK & mainland Europe fulfill eCommerce orders from all over the world please visit




The benefit

All bureaucratic steps will be completed in a single spot. Accordingly, domestic and foreign companies, such as those from the UK, that trade across borders within the EU internal market, can only register once for tax purposes with the Federal Central Tax Office. Sales tax registrations in the individual countries can be omitted under certain conditions.

Instead of different delivery thresholds, a uniform threshold of EUR 10,000 (net) will apply in the future for certain sales. Above this amount, VAT is generally payable in the country of destination. Billing is done centrally with the help of OSS.

Let us be a part of your success story

Andreas Wilke


+49 6181 250 330


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Why us?
  • Strong experience in supporting foreign companies to develop their business in Germany
  • Our clients success is our success. Our objective is to grow along our clients
  • We are family owned. Our long- term perspective allows for good strategy and decision-making

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