Vyrian successfully enters the german market supported by consultinghouse proven business incorporation methodlogy

Vyrian has recognizably established its company specifically in the United States. Although its customers are pervasive worldwide, the necessity to have a stable branch specifically in Europe was apparently targeted by the company´s management. One of the company´s reason for expansion was they intended to leverage its products alongside emerging international companies. Vyrian wanted to further develop the company´s market position and to establish strong business relationships across European market.

Thus, Germany´s strong economy was attractive for the company as the country can be considered to be an ideal commercial hub for sales, marketing, and product strategies growth. Furthermore, due to the desire of European customers preferring to trade with a European company, Vyrian decided to open a legal entity in Germany. Vyrian uses the image of a German company as it has a great reputation among the German and European market and allowed also a great freedom in doing business worldwide. The German entity was considered as a cornerstone and exploration of Vyrian´s scale-up within the local region as well as it can also be a gateway for European Union´s sales operations.

Before Vyrian started their operations, three prominent business challenges clearly emerged. First, the company should then be familiarized with the bureaucratic system in Germany. This was necessary to determine the necessary registrations, and authorizations which can be directed to the US main branch. Second, they also needed to be informed about the relevant licenses, permit, and certifications in order to ensure that its products´ quality adhere to the German and European´s industry standard.

Through relying on the company´s own efforts, Vyrian decided to enter the German market and initially planned to set-up a Niederlassung. After some time, they realized that what they chose was inappropriate to its operation because the business set-up cannot necessarily support the company´s sustainable business in Germany. The complexity also was heightened because of this third challenge. In effect, they needed a strategic partner based in Germany to provide experts´ solutions to the company´s specific status.